TECNO Owns Infinix & iTel Devices, Why Are You Giving Yourself Unnecessary Headache?

TECNO Owns Infinix & iTel Devices, Why Are You Giving Yourself Unnecessary Headache?

… Tecno and Carlware make up a conglomerate mobile brand called Infinix. The Infinix brand produces and sells self-branded android smartphones…

… Whether you buy a TECNO phone or an Infinix phone, your cash ends up in the same coffers. In other words, they are siblings. TECNO and Infinix have the same parent company.

The strategy at work is that Infinix addresses the budget end of the smartphone market (the bottom of the pyramid), while TECNO makes a pitch for the high end.

TECNO and Infinix are not competitors. They are two sides of a coin targeting two different segments.
Here is another excerpt from an article written Nov 2014 by Seyi Albert of Thebleet

… It paid off for Tecno and more opportunities were even spotted. Soon, there was speculation that Tecno had acquired a part of Mobiwire, a company that is an offshoot of Sagetel (Sagem Mobile’s Manufacturing plant). The company is today called Infinix Mobility, and the goal was simple. Tecno was to service from Lower end up, while Infinix did Mid range down, taking up two disparate markets. The Infinix name is in fact axiomatic to be more high end.

If you had checked TecnoTelecom.com before it was redirected to Tecno-Mobile.com, you’d have noticed a portfolio widget by the footer that included Infinix as one of the brands owned by Tecno. So it is like the Toyota-Lexus/Honda-Acura/Nissan-Infiniti plot. The later is the high end or luxury version of the former.